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Our latest campaign hit TV screens in January and we’d love to show you what inspired the story behind ‘The Drawing’ and why we love this campaign!
We spoke to customers to find our what their home owner journey is, and what their process is when deciding which building company to use for their dream home. We listened to what they had to say and used their insights to see how we can connect with customers on an emotional level and better our experience with them. We asked customers to draw their dream home, and the results were surprising! Instead of focusing on the look of the home and its features, they really illustrated the importance of the people in their home – their partners, their children, and even their pets! This conveyed beautifully what makes a house a home, and we used their collective vision of a dream home as the basis of this campaign.
Framing the tv ad around the idea that Jack’s mum saved his childhood drawing helped us create an ad that connects to customers on an intensely personal level. Everyone can relate to having childhood items saved for them by their parents, and as they get married and start their own families they understand the sentimental aspect of saving their own children’s artwork. We even spoke to some of our own builders to find out what they’ve been carefully saving for their children! Our builders also loved seeing the journey of Jack’s dream home come to life, and noted that every parent loves seeing their children achieve their goals. No matter how old a child is, a parent will always be watching and cheering them on, and this is one of the key messages of the campaign.
We chose the Erskine display as the location because it perfectly showcases the functionality of open-plan space in a family home. The home has all the space the family needs for privacy, but also features an area that allows the family to be in close proximity to each other throughout the day. The home’s design creates a light, bright atmosphere no matter which angle you look at it from thanks to the large windows in the open-plan space. The layout of the home’s open-plan and alfresco areas allowed us to effectively show how Jack’s dream home went from his imagination to real life and all the joy that accompanies his achievement. We were able to illustrate how much emotion and pride goes into achieving the dream of owning your own home, and seeing your own children benefit from your dream.
You can head over to our website to see lots of great behind the scenes photos, more in-depth interviews about the inspiration behind the concept, and interviews with Hotondo staff, our builders, and the cast. We’re also running a colouring competition for children aged up to seven years old. We want your child to draw their dream home and send it in to us to go in the running to win one of our weekly or monthly prizes, so tell your kids to get creative and start drawing!
Celebrate the new year with your very own new home! At Hotondo Homes, we want to help you get into your own beautiful new home to start creating memories that are better than you ever imagined with your choice of no-cost bonus packages worth over $10,000! Our versatile home designs suit a range of families and lifestyles, so now is the perfect time to build your own dream home and choose your Summer direction. We’ve got a quick summary of each no-cost package to help you choose your Summer direction below!
Solar power is a great way to ensure your home is environmentally sustainable, as well as being a fantastic cost-saving measure. With our Summer Solar Package, you’ll get a 3kW Solar Power System and an Evacuated Tube Solar Hot Water in all states except Victoria. If you’re planning to build your dream home in Victoria, you’ll get a 4kW Solar Power System and an Evacuated Tube Solar Hot Water for your new home. Choosing this Summer Direction for your new home will help reduce its footprint, and save you money in the long run!
The kitchen is the heart of every home, and here at Hotondo Homes we want to give you the best! When you choose our Kitchen Summer Package, your new home will have beautiful Blanco appliances. This package includes a Blanco 460 litre fridge/freezer in an elegant dark stainless finish in keeping with 2019 trends, Blanco granite undermount sink and tap, Blanco fully integrated dishwasher to keep things clean, and a Blanco 9kg front load washing machine, plus a Blanco 7kg heat pump dryer. If you’re building one of our luxurious Oasis homes, you’ll also benefit from a Blanco freestanding wine cooler, perfect to use when entertaining family and friends! When you choose our Kitchen Summer Package for your new Retreat or Sanctuary designs, you’ll be able to enjoy stunning Essastone by Laminex stone benchtops, truly creating a cohesive colour palette for your space.
In 2019, make your home fully automated when you choose our Home Automation Summer Package! With a lighting and voice control system, controlling the sound and light in each space has never been easier. You’ll also have voice assistant speakers including an Amazon Alexa Echo, smart voice licence Voice Cloud, and premium unlimited phone and cloud support for twelve months. Your new living or media room will also include a Sonos Playbar and Sub as part of the audio system so you can fully immerse yourself in your favourite movies and music!
You’ll get up to $10,000 towards your flooring from Choices Flooring when you choose a flooring Summer Direction! Their wide range of flooring available will create spaces that complement your family’s lifestyle. Whether it’s smooth, durable vinyl plank flooring in the open-plan zones or lovely, plush carpet for the bedrooms, you’re sure to find a style that completes your home’s overall aesthetic.
If you’ve decided to take the leap in 2019 and build your own new home, choosing a Summer Direction will ensure your beautiful new home will be better than you ever imagined with one of our no-cost bonus packages worth over $10,000. Head over to the Hotondo Homes website to find out more about this offer today. But hurry, our Summer Directions offer ends March 23, 2019.
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